Credit cards are an excellent source of convenience for both consumers and retailers alike. However, due to recent, massive credit card data breaches, some individuals are growing less confident about using them. For retailers, many are concerned because of the millions of dollars that are lost each year to fraudulent transactions. Therefore, many retailers are not just switching to EMV-ready terminals to protect themselves from liability, but also to help their customers feel more secure when purchasing items at their stores.

While making the change to avoid becoming liable for fraudulent purchases after the October liability switch is important, it isn't the only driving factor. These cards are embedded with security chips that make it more difficult to steal customers' credit card data in order to make counterfeit cards. If you choose to install an EMV-capable terminal in your retail store, this extra layer of security will provide your customers with some peace of mind.

"As card issuers continue to distribute chip credit cards and education increases around their benefits, consumers will likely begin to prefer and even expect to use this safer method to make purchases," Entrepreneur writes. "No merchant wants their customers to be afraid to use their credit cards in their stores."

Does your business want to implement further layers of security to your daily transactions? To keep your company moving forward into the future and give your customers' the security they need, we offer EMV and NFC capable devices such as the new Dejavoo Z line of WiFi terminals and Verifone's new tablet point of sale (POS) solutions for all your business's transaction needs. Contact us today to learn more about our wide array of payment technologies to further enhance your business's point of sale.